Module 06 · Marketing automation

Flows that remember.

Welcome, win-back, VIP, birthday, seasonal. Segments pulled straight from Guest Hub — no manual list building.

One-click campaigns

✦ AI-segmented

Audience and language are inferred from the guest tags — launch in a single click.

VIP6
VIP — exclusive invitation
NO· Email
Lapsed4
Win-back — we miss you
NO· Email
New4
Welcome — first impressions
EN· Email
Regular10
Seasonal — for the regulars
IT· Email
BusinessGuest3
Business — private dining
NO· Email
Revenue attributed
kr 51 500
Bookings driven
21
Messages sent
93
Open rate
75%

Birthday — automated flow

Active

Birthday this month · Email · NO · 34 guests

kr 28 400
Revenue attributed
“Gratulerer med dagen — et glass på huset”
34
Sent
28 · 82%
Opened
19 · 56%
Clicked
11
Booked
32.4%
Conversion

Win-back — 60+ days lapsed

Paused

Lapsed · Email · NO · 47 guests

kr 14 200
Revenue attributed
“Vi savner deg — kom tilbake til Olivia”
47
Sent
31 · 66%
Opened
14 · 30%
Clicked
6
Booked
12.8%
Conversion

VIP — exclusive tasting preview

Draft

VIP · Email · EN · 18 guests

kr 0
Revenue attributed
“An evening with Chef Lorenzo — private preview”
0
Sent
0 · 0%
Opened
0 · 0%
Clicked
0
Booked
—
Conversion

Welcome — first-time guests

Active

New · Email · EN · 12 guests

kr 8 900
Revenue attributed
“Grazie for joining us at Olivia”
12
Sent
11 · 92%
Opened
7 · 58%
Clicked
4
Booked
33.3%
Conversion

Seasonal — White truffle week

Draft

Regular · Email · EN · 86 guests

kr 0
Revenue attributed
“Alba's white truffles, only this week”
0
Sent
0 · 0%
Opened
0 · 0%
Clicked
0
Booked
—
Conversion

VIP SMS — Saturday last-minute

Draft

VIP · SMS · NO · 18 guests

kr 0
Revenue attributed
“Saturday opening at 19:30”
0
Sent
0 · 0%
Opened
0 · 0%
Clicked
0
Booked
—
Conversion